Branding Your Wedding

One of the first parts of the design process in planning your wedding is deciding what the overall look and feel will be. This step is often referred to as the "branding" of your wedding. Creating a wedding logo has become quite popular and can help to set the tone right from the Save the Dates all the way through to your wedding favors. This insignia can be used on all of your printables and adds a cohesiveness to the design of your big day. Below are some ways to help you with the Branding of your wedding.
- Amy McLaughlin, wedding planner
1. Start the Conversation:

Create a list of each of your visions for the wedding, including your top likes and dislikes. I always like to ask my couples – how do you want to express yourself, what experience do you want to give your friends and family? It sounds simple, but creating a list of your individual visions is critical to successful branding, because then you have a place to start from and find common ground. This is the foundation. Once you nail this, design decisions become a lot easier.

Logos are the perfect place to start because the way they look can be very telling about how you feel as a couple. It’s often one of the first designs we work on when branding a wedding, because it solidifies how a couple wants to identify together. The design represents a mood, from being very modern and cutting edge to traditional – and is a great way to quickly evoke a feeling or send a message. They also become your family crest, something you can use throughout your life as a symbol of your union. Logos are great to pepper throughout the entire wedding journey from Save-the-Dates to invitations to thank-you notes and more. You can add them to favors, the cake and signature drinks signs. It’s a fun way to set the tone and creates continuity.

3. Create a Pinterest Page:

More often than not, couples have many competing and often abstract ideas for their wedding. Creating a Pinterest page is a great way to distill those ideas down in a visual and tangible way. Pin what you like, but also pin what you don’t like. Once you can see the different design elements – flowers, cake, linens, etc. – a collage of your vision emerges. Then it becomes much easier to talk with your partner (or wedding planner!) and collaborate on ideas that can help create your story.

4. It’s all About the Details:

Branding doesn’t have to be about making a big splash (unless that’s what you want!). What’s most important is to remember it’s about layering your “branding” throughout every aspect of the wedding. From the colors to the choice in linens to the centerpieces – even the how the menus are presented. Sometimes the most subtle touches speak the loudest. Everything together creates the impact.

5. Remember Your Message:

The whole goal is to think about what you want to express. This is your platform to share with the world not only who you are, but what is important to you as a couple. If your focus as a couple is on family and tradition, then it’s critical to remember that’s the story you’re telling – and to express that in the designs, presentations, activities and customs that encompass the wedding process. This is really important, so don’t lose sight. It’s easy to say, “oh, I love that “thing’” – but you have ask yourself, is that really a part of your story, what you want to share? Because if not, then save that for another occasion and stay focused. You won’t regret it!

Amy McLaughlin Lifestyles is a wedding planning, design and production firm based in Newburyport, Massachusetts and serving all of New England. AML magical memories on a global scale for a diverse set of clients that have included private individuals, socialites, royalty, red-carpet celebrities and captains of industry. Their expertise lies in not only planning and executing weddings, but creating iconic experiences for our clients and their guests.

For couples with grand visions and high expectations. AML is an all-inclusive wedding planning firm. Branding your wedding, designing invitations, hiring the most perfect vendors, creating your wedding website, designing the most breathtaking florals. These services and more...all provided by one firm, thus creating a seamless design.

Content Derived From: Style Me Pretty

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